key responsibilities

• - Build and execute growth strategies for TikTok and YouTube to increase followers and engagement.

• - Plan, manage, and optimize content performance across channels using company-provided content creation tools and platforms.

• - Monitor channel analytics, track video performance, and report on KPIs (views, watch time, conversion rates).

• - Research and stay ahead of viral trends, algorithm updates, and competitor activities on TikTok and YouTube.

• - Manage comments, interact with the audience, and foster a loyal community around the brand.

• - Conduct basic keyword research and assist in optimizing video titles, descriptions, and hashtags for search and discoverability.

• - Effectively utilize the company’s content production tools to streamline workflows and maintain high-quality output.

• - Collaborate with internal teams to develop content projects and campaigns.

• - Perform market and audience research to better understand customer needs, interests, and content consumption habits.

basic Qualifications

• - Bachelor’s degree in Marketing, Communications, Business, Media, or a related field, or equivalent practical experience.

• - Proven track record of managing TikTok or YouTube channels.

• - Understanding of social media platforms, especially TikTok and YouTube.

• - Strong content sense and ability to evaluate what content will attract and engage audiences.

• - Ability to capture trends quickly and adapt content styles to different platforms.

• - Capable of managing multiple production schedules and meeting strict posting deadlines.

• - Proactive mindset, sense of responsibility, teamwork spirit, and resilience.

preferred Qualifications

• - Hands-on experience managing TikTok and/or YouTube channels.

• - Proficiency in video editing software (CapCut, Adobe Premiere, or Final Cut Pro).

• - Experience using AI tools for scriptwriting, voiceover, or video generation.

• - Basic understanding of TikTok Ads Manager or YouTube Studio advertising.

• - Ability to analyze performance data and translate insights into content improvements.